Advertising and Marketing Manager
Jamile Yglecias leads the sales team for the Baylor Lariat and provides strong communication and organizational tools that will help them not only in the office, but in any career that they may choose to follow in the future. With interactive training, modules and speakers, the sales staff is able to come out of the department with the confidence of their abilities within the job market.
She also leads the marketing efforts for the department and its organizations along with her marketing staff by encouraging strong brainstorming, structurally sound planning and execution of several in-person and digital marketing campaigns throughout the year. With in-depth training of strategy, writing, design and analytical analysis, the marketing staff is able to come out of these positions with the tools needed to strive in different areas of a marketing environment.
Knowledge and experience working in Adobe – Photoshop, Illustrator, InDesign and Premiere, Wordpress Management, SalesForce and analytic spreadsheet creation.
Executive Master's in Business Administration
Bachelor's in Business Administration, Marketing
University of Texas at San Antonio
Associate's in Fine Arts
San Antonio Community College
Jamile has worked for the Department of Student Media since 2008. During this time, she has developed and grown a marketing team and worked with the sales team to transition and thrive in a digital sales world.
In addition to the two decades of sales experience in retail, she built her marketing knowledge in the construction industry and the banking industry prior to her career at Baylor.